Gift and Loyalty Cards

Gift cards serve to enhance brand awareness for your product or service while also being an excellent source of additional revenue for your company. Customized with your business name, gift cards act as a constant reminder of your brand, serving as a miniature ‘billboard’ in your customer’s wallet. Gift card balances decline as the card is used which helps to encourage repeat visits and limits the amount of cash refunds given. They also offer a more convenient alternative to paper gift certificates.

MPS also offers customized loyalty cards for your business. One study has shown that companies can increase revenues by nearly 50% by retaining only 5% of their customer base. Loyalty card programs offer the perfect solution for helping to retain your most loyal customers. Loyalty cards reward customers for their purchases, giving them a compelling reason to choose your business over another and keep coming back. They also allow you to track the purchaser’s behavior and capture a customer profile for use in market research. Unlike paper gift certificates, gift and loyalty cards have no value until you activate them at the register.

The Gift Card Process

Gift Card Industry Statistics

Nearly 50 million adults purchased gift cards in the last year
61% spent more than their original amount on the card at the store
83% of Americans use gift cards
54% of gift card users make more than one trip to the retailer to use up the card's value
79% of consumers purchased gift cards in person at a store location
33% of total value is never used, or redeemed by the user
You can count on 3 additional visits to your store resulting from gift card sales - one for the initial purchase and two for the redemptions
Gift cards rank 4th in consumers' list of favorite gifts, behind clothing, toys and games, and music in all forms

Advantages of MPS Gift Card Program

Personalized gift or loyalty cards provided with your business or special event name
Affordable, quick start-up packages available from 100 to 2,500 cards
Flexible, custom programs available
Customizable with your business name and logo
Complete transaction processing
Web accessible program reporting
Free merchandising display with signage for increased visibility
Terminal programming provided
Account set-up and training provided
Helps build brand awareness
Boosts customer loyalty and shopping frequency
Declining balance keeps full cash value in store
Customers using cards are less price sensitive
Easy for customers to buy, give, carry and use
Powerful promotional tool for marketing campaigns
Detailed reporting for accurate accounting
Electronic audit trail minimizes losses